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There are many metrics in digital advertising with you can analyze from impressions to cost per click and then conversions. Marketers understand what works, what doesn’t and what is the return on investment with the help of these KPIs. For budgeting, forecasting, and benchmarking the effectiveness of advertising campaigns CPM is a universal criterion. The […]

Cost per click or CPC is every marketer should understand that it is a key metric in digital advertising. In simple words this advertising model means that advertisers have to pay each time when someone clicks on their ad. It doesn’t matter that weather click turns into a sale or not. CPC does matters because

Click rate and click-through rate are the metrics of email marketing that shows how engaging your emails for the audience. These numbers can help you to boost conversions and audience engagement by understanding and optimizing. Let’s learn about more metrics further: Why Click Rate and CTR Are Important? Click Rate and CTR are main KPIs

Click through rate (CTR) is one of the best vital metrics measures the performance and effectiveness of your web page. In this article you will go to look at CTR in the context of the final point above – within a website. What can be done to improve the CTR of your site? And, what

CTR (Click Through Rate) is a metric to measure the ratio between the users who clicked on the hyperlink to the total number of people who saw the hyperlink. It is used in SEO to measure how many people clicked on the snippet of your page in the SERP. In this guide, we will explain

Bounce rate is one of the most critical yet undervalued metrics for optimizing the performance of website in SEO campaign. Sometimes it can be confusing especially when optimizing your website. It is important to understand the factors that contribute to a high or low bounce rare to improve the performance of your website. Bounce rate

Core Web Vitals were introduced six years ago. Is it surprising for you, right? It is just like other Google tools Core Web Vitals keep changing and improving over the time. As it means for you that the rules are not fixed for making your website fast, smooth and user-friendly. It is important to be

Hey! Are you struggling with the issue on your website with Cumulative Layout Shift? Or you don’t even know what is about Cumulative Layout Shift? Let tell you in short that Cumulative Layout Shift is one of the part of Google’s Core Web Vitals metrics. In another words we say it measures how unexpectedly a

Interaction to Next Paint (INP) simply tells you how quickly a website responds to a user when he clicks or taps. If the user gets the response instantly that means INP score is good. If the page opens slowly then INP score is poor. First you need to understand what is about INP and how

As you know, the Largest Contentful Paint (LCP) shows, it’s how fast the main content of a website shows on the screen. It tells when users see the biggest part of the page like an image or heading. LCP is one of Google’s Core Web Vitals parameters. Google uses Cumulative Layout Shift (CLS) and Interaction