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SEO Share of voice does measure the organic search results of a brand’s visibility. Share of voice measures and shows the result of a brand by calculating the proportion of exposure compared to its competitors. It doesn’t only help to show the influence of a brand but also helps in improving its strategy of market.

Why voice search is important? Are you interested to know? Optimizing for verbal search queries is an important part of any SEO strategy with over 1 billion voice searches made every month. If you don’t do this then your content will not show to users who like to prefer using voice commands to search the

There is a tactic to exploit an apparent loophole in search engine algorithms and it has for years been one of the “secret weapons” for gaining organic visibility. As for now we are talking about Private Blog Network; means a network of websites that are on the surface are unique, separate and independent. But the

Do you have doorway pages on your site? If you have then they can create havoc on your SEO strategy and organic performance. So, you have to remember always if there is anything that makes frustrated your visitors can become the reason of suffering your ranking. Doorway pages always lead the user to an unpleasant

Cloaking in SEO involves presenting different content or URLs to search engine crawlers than the visitors of and it is known as black hat SEO technique. It is going to intend to manipulate its ranking in the search engine results pages (SERPs) and it offer search engines a different version of a website. The question

Cost Per Acquisition (CPA) is also a metrics that really gets to the point. CPA focuses on what truly counts how much you’re paying for a real result from an ad campaign or marketing channel. Just forget about clicks, impressions, likes or other vanity metrics for a moment. It answers the big question of every

There are many metrics in digital advertising with you can analyze from impressions to cost per click and then conversions. Marketers understand what works, what doesn’t and what is the return on investment with the help of these KPIs. For budgeting, forecasting, and benchmarking the effectiveness of advertising campaigns CPM is a universal criterion. The

Cost per click or CPC is every marketer should understand that it is a key metric in digital advertising. In simple words this advertising model means that advertisers have to pay each time when someone clicks on their ad. It doesn’t matter that weather click turns into a sale or not. CPC does matters because