The priority of your target audience won’t ever see your post on the social media accounts; if they are inactive. Instagram uses quite different system which makes things hard. Publishing the correct content at the right time will attract more deserving users to your profile.
Instagram is one of the most popular platforms for the owners to reach the maximum and the desired audience which transforms into the leads and sales.

Identify the right time to post your content when most of the users are active.
This article will help you out from this problem.
First of All; Understanding Instagram Algorithm
It is necessary to educate yourself with how the instagram algorithm actually works. Do you know?
What factors depend on the feed visibility of Instagram. It basically relies on various different factors that consist of relevance, engagement and timeliness.
You can schedule your post in the peak time of hours when most of the valuable users are active. This will help to maximize your leads and sales.
Best Time to upload Reels on Instagram in India
It is observed that most of the audience are active on the social media at 9 AM in morning and between 6 to 8 Pm in the evening.
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This is the best time to share your post so that it engages more users which enhances your engagement and the reach.
Weekdays especially Thursday, gain more users as compare to weekends. This coexists with the user’s work and school schedules by offering the chances for scrolling down the content.
Understanding Your Audience
Understand the target audiences time zones and demographics. The time schedules of professional and youngsters are quite different.
Most of the professional scrolls occur in between 12 Pm To 2 Pm during the lunch hours. However, students or young ones prefer to view the content after 9 PM as they are alive till late night.
Take a quick look at audience insights of Instagram. Observe the past reels that get more interactions and the views at what particular time.
This detailed information discloses the certain behavioral patterns particularly to its own audience.
Best Time to Upload Instagram Reels for Each Day
The best time to post on Instagram depends on the active users’ base and the time zone in which they are mostly available:
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Moreover, case studies state the time to reach maximum people by social media marketing tools.
Each day of the week needs the different posting times as per the schedule of the different age people.
Posting Instagram content relies on the day of the week.
This can be summarized as follows
Best Time to Upload Reels on Instagram on Monday
It is advised that posting on Instagram at 11 AM is the time when office people are at tea or coffee break. You can open this window till 1 PM when most probably users will be off for their lunch.
The nights of Monday may be a peak time as many users come online to check and scroll the social media during this time.
Best Time for Posting Reels on Instagram A/C on Tuesday
More activity is shown in between (9 am to 5 pm)
Ensure to schedule the post around about this time to maximize the engagement.
Instagram Reels Upload Time on Wednesday
Most of the interactions and reach comes on Wednesday.
Around, 11 am is the peak time to post on this day.
Best Time to Upload Reels on Instagram on Thursday
Posting the content between 11 am to 12 pm on Thursday
Posting before midnight can decrease the engagement rate.
Best Time for Posting Reels on Your Instagram on Friday
You may notice the lowest engagements on Friday as it the last day of the week. Most of the people will be busy in social engagements.
Posting the noon at around 2 pm is better than not posting even a single content.
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Best Time for Posting Reels on Instagram on Saturday
The best time to post on Saturday is between 9 am to 10 am.
Grab more people attention by posting the reels in the evening before they start to examine the weekend activities.
Best Time for Posting Reels on Your Instagram A/C on Sunday
You cannot gain the more reach and engagements on Sunday.
Try to post the reels in between 9 am to 4 pm.
Best Times to Post on Reels on Instagram by Industry
This information explores the best time to share the Reels on Instagram. Different firms of the accounts are concluded in our dataset.
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The following are the peak time to share the reels on Instagram for the different industries.
Restaurants: Weekdays between 3pm to 5 pm in the noon time
Tourism: Posts between 7 pm to 9 pm during the weekends.
Financial Services: Post 7 am to 11:30 am on the days like Tuesday and Wednesday.
Education: 11 am to 1 pm on the weekends.
Retail & eCommerce: Preferable time for them will be 11 am on Saturdays and 6 pm on Fridays.
Healthcare/Medical: The peak time for medical will be around 12 pm to 1 pm on weekdays.
Technology: Time around 9 am on Sundays and Mondays.
The above time frames will engage you more visibility and engagement if posted according to it. The peak time to upload varies on different factors like target audience, industry, audience location and more.
Why Timing Is Everything When Posting Instagram Reels?
The best time to post on the popular social media platforms like Instagram engages more customers. This will increase the engagement and reach which will generate more leads and sales. It matters the right time you post, the more credit you will earn.
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Uploading the content on the time when your followers are active more encourages the more reach and interactions. This indicates the algorithm that this particular post is valuable which boost its visibility to reach at a wider audience. If this continues, you get the chance to go viral and drive more followers, traffic and opportunities for your brand.
Opting the best time to post on Instagram is an essential part of your business strategy which leads to either success or failure.
FAQs (Frequently Asked Questions)
What Are The Best Days To Post On Instagram?
To engage more audience to your post, upload the reels between 10 am to 2 pm on Tuesdays and Wednesdays till 4 pm. It is advisable to post from 10 am to 3 pm on Tuesday, Wednesday and Thursday.
What Types Of Content Performs Better On Instagram Reels?
The content that performs well on Instagram consists of the short, engaging and visually appealing videos that engage more attention quickly. Original and creative contents like behind the scenes, tutorials and relatable humor go well with active users.
How Can You Get More Views And Engagement On Instagram Reels?
To acquire more views and the engagements rates on your reels creates a high quality relevant and engaging content that encourages more audience. Consistency is important to keep your followers stick to you.
How Often Should You Post On Instagram Reels?
You must aim to upload the post or video at least three to four times in a week to maintain a consistent presence and keep your audience stick. Regular and continuous postings help you to stay relevant in your audience feeds. According to Instagram new algorithm, it favors the active and the regular users.
Final Remarks
To maximize the engagement rates, post the reels at the time when most of the users are active.
Best time to upload the reels on Instagram offers your content a competitive edge. So it is advised to share the post according the time zones.
Good content with accurate timing can improves the engagement rates as well the visibility which boost the overall performance.
So, our team lets you help to analyze the personal and the best time to upload and schedule the reels in advance; and never miss the moment when your users are active.