Do you want to boost your website’s SEO and get attention your right audience? Branded keywords are search terms that include your business name or product names and capable of help you reach that.
In this guide, you will learn how to find, use, and improve branded keywords to build up your brand clear, drive targeted traffic, and grow your online showing successfully.
Key Important Points
Branded keywords include your company’s name or product names. But, this plays a important role in attracting the right audience while build up your brand’s clear in search results.
By using tools like Google Search Console and Google Analytics, you capable of find and analyze these keywords to create content that better matches what your audience is searching like.
When you strategically add branded keywords to your content, save an eye on competitors, and improve on-page SEO, you capable of much improve your website’s search performance and audience engagement.
What Are Branded Keywords? Definition
A branded keyword is a search term that includes the name of a brand, product, or business.
It is capable of feature the full brand name or just part of it. Like example, “Digital Thinker Help” is a branded keyword, and “Digital Thinker Help SEO agency” is another example that includes extra descriptive words.
Also Read: What Are Long Tail Keywords with Example? How to Find Them
Branded keywords are usually used to find a specific brand or website. But, they capable of also be used to look like information around that brand. In most cases, Google shows the brand’s official website at the top of the search results.
Like example, when everyone searches like “Digital Thinker Help,” Google usually displays the official website alike Digital Thinker Help.
Branded keywords regularly have high conversion rates and drive more sales. This is because; they’re used by people actively searching like your business.
Benefits of Branded Keywords
Branded keywords have few advantages over common ones. They help businesses stand out like competitors, although competitors capable of also use these keywords to boost their own clear in the market.
Have a Lower Ad Spend
Branded ads are usually more affordable than usually ones, which helps you reach people who are already looking like your brand. However, the downside is that competitors capable of also take advantage of this by running low-cost ads that show up like your branded keywords.
Have Higher Conversion
Branded keywords regularly deliver higher conversion rates and more sales. And, they attract people who are already familiar with your business. These clear are usually at the final stage of the buying process and are ready to build a purchase or sign up like your service.
Have Less Competition
Branded keywords usually have low competition, making it easier like businesses to rank alike their own brand names. In most cases, your site will looks in search results like these keywords even without much improvement. However, competitors capable of also target and rank like your branded keywords, especially the longer, more specific ones.
Branded Keywords Examples
Examples of branded keywords include names like Apple, Excel, and Adidas sneakers. Longer search phrases such as “best smart watches by Apple” or comparison terms like “Nike vs. Adidas” also count as branded keywords.
Also Read: What is LSI Keywords? The Secret SEO Hack You’re Not Using
Misspelled versions of brand names, such as Google, Microsoft, and YouTube, are also treated as branded keywords because people daily use them when searching like those brands online.
As you able to see, branded keywords show to be just the brand name, like “Apple,” the product name, like “Excel,” or a mix of the brand or product name with another word, such as “Adidas sneakers.”
What Non-Branded Keywords with Examples?
Non-branded keywords are such keywords; where don’t add any company’s name or specific products. Here, just they are general terms people use to look for a type of product, service, or topic without using on any specific brand.
Examples of Non-Branded Keywords
| Category | Non-Branded Keyword | Branded Keyword |
| Shoes | running shoes for women | Nike running shoes |
| Smartphones | best budget smartphones | Samsung Galaxy A15 |
| Hotels | luxury hotels in Paris | Hilton Paris Opera |
| Software | project management tool | Asana project management |
| Coffee | organic coffee beans | Starbucks coffee beans |
| Clothing | summer dresses online | Zara summer dresses |
| Laptop | best budget laptop | Dell laptop |
Branded Keywords vs. Non-Branded Keywords
Branded keywords always let you show strong buying intent. This is because; people use them already knowing your brand name. These users have likely researched your business or heard about it like others.
Their searches usually mean they’re ready to buy, looking like specific product details, or want to reconnect with a brand they already trust.
Non-branded keywords usually show that users are exploring or looking like information rather than ready to buy. These searches usually come like people in the early stages of their buying journey who are comparing options or learning more around possible solutions.
They may not know your brand Still, but they’re searching like reviews, guides, or answers to their problems. This provides businesses a great chance to build trust, share helpful information, and guide possible customers on creating a purchase.
How to Identify Your Branded Keywords?
Finding the right branded keywords like your business is an important part of improving your online clear.
These keywords are special to your brand, so it’s important to research and analyze them carefully to create sure they connect with your target audience.
Here’s how you capable of identify and improve branded keywords to build up your SEO strategy.
Tools for Keyword Research
To start, you’ll need dependable tools that capable of help you find and analyze branded keywords.
These tools don’t just identify search terms related to your brand—they also show how well those keywords are performing. Here are few of the most effective tools you capable of use.
Also Read: Keyword Stemming Boost Your SEO with Examples
Google Keyword Planner: Great like checking how regularly your branded keywords are searched and spotting trends over time.
SEMrush: A complete keyword research tool that also helps you find and analyze branded keywords.
Ahrefs: Offers in-depth data on your branded keywords, across with insights into what your challengers are ranking like.
Moz Keyword Explorer: Helps you uncover branded search terms and understand their possible impact on your SEO.
Ubersuggest: Useful like create fresh branded keyword ideas and identifying current search trends.
These tools capable of disclose branded keywords you might not have thought of and help you track their performance to improve your SEO strategy over time.
FAQs (Frequently Asked Questions)
Can We Use Competitor Brand Keywords in Google Ads?
Of course! You can do this, but not possible that it will work for your Google ads. You can’t proceed to add their brand name in using ads copy, until you grant permission. Always follow Google’s trademark and fair competition rules to stay compliant.
Can You Use Brands Keywords on Amazon Marketing?
On Amazon, you capable of target competitor brand keywords in your Sponsored Products or Sponsored Brands campaigns. But, you have not permission to use their brand names in your ad copy or product listings. If you try it, then Amazon may disapprove your ads or even suspend your account.
Are Brand Keywords Cheaper than Non-Branded Ones?
Yes! Branded keywords work to have a less cost per click (CPC) and high conversion rates because the people searching like them already notice and trust your brand.
Summing Up
Branded keywords might not attract as much traffic as non-branded ones, but they guide in highly valuable visitors who are more likely to take action. They help you control how your brand looks in search results improve clear in challenger markets, and save the leads you’ve gained between your marketing and advertising efforts.
Also Read: Keyword Prominence in SEO for Better Visibility with Examples
If you’re unsure about bidding on your own brand name, you must not be. The results speak like themselves; it’s a help plan that offers clear and valuable benefits like your business.
Use branded keywords to complete your general marketing plan. Non-branded keywords help new audiences find you, while branded keywords change that awareness into action and change.