Backlinks are a very popular and in-demand asset in the digital world. Many types of backlinks are constantly desired by webmaster and business owners. Other than, they can also help your company get stand out from their competitors.
As earning backlinks from high-authority websites refers that they endorse your work that raises the legitimacy and reliability of your website. You may increase your organic traffic and rank higher in search engine results by obtaining high-quality backlinks.
Unfortunately, a website does not always benefit from backlinks. Few companies are able to obtain links that are effective and rank better for competitive keywords in search engine results pages.
Link building is challenging, and in order to prevent errors or penalties; so you must have a thorough understanding of the many sorts of backlinks.
What are Backlinks in SEO?
Backlinks are links pointing to other websites. They resemble online recommendations. “Hey, this site is worth checking out!” is what happens when two websites link to each other. These links offer more information and facilitate user navigation between other websites.
A recipe blog’s credibility and relevance within the cooking community are demonstrated, for instance, when a cooking website connects to it. In order to convince search engines like Google that a website is reliable and deserving of a higher ranking in search results, backlinks are essential.
How Many Types of Backlinks in SEO?
According to Pro SEO Experts, backlinks are classified into 4 different categories, including:
Dofollow Backlinks
Dofollow backlinks, often known as follow backlinks, are links that exclude the HTML “rel” tag. All hyperlinks are dofollow by default.
It would regard as a dofollow backlink; if you included a link to someone’s website without altering the HTML code.
Dofollow links use this HTML code:
<a href=”https://digitalthinkerhelp.com/”>Visit My Website</a>
When a backlink is dofollow, it means you support the connected page. Other than, encourage search engines to find the linked pages and perhaps give them a ranking.
Dofollow backlinks should be using when:
Internal links, or links to other pages on your website, are what you’re making. Help in the discovery and indexation of these pages by search engines.
You’re linking to a resource on another website because you think it’s useful.
Nofollow Backlinks
Links with the rel=”nofollow” attribute are known as nofollow backlinks. It deters search engines from following the page that linked. Consider the link to be a recommendation for improved rankings.
Nofollow links use this HTML code:
<a href=”https://digitalthinkerhelp.com/” rel=”nofollow”>Visit My Website</a>
You can tell Google that you don’t want to link your website to the referenced page by making your backlinks nofollow. As similar to when you connect to a rival website.
Sponsored Backlinks
The rel=”sponsored” tag is present in sponsored backlinks, sometimes referred to as paid links. That means the individual who inserts the link can receive compensation for doing so.
Example for sponsored backlink:
<a href=”https://digitalthinkerhelp.com/“rel=”sponsored”> Visit My Website</a>
Sponsored backlinks are typically not taken into consideration by search engines when assigning rankings to pages.
UGC Backlinks
User-generated content backlinks are known as UGC backlinks. Unsponsored content produced independently by people rather than by brands.
Examples of UGC are:
- Social media posts
- Forum posts
- Blog post comments
UGC backlinks use this kind of HTML tags:
<a href=”https://digitalthinkerhelp.com/” rel=”ugc”>Visit my website</a>
Search engines gets deter from following connected pages by user-generated content backlinks.
This will also help to prevent link spam.
Why are Backlinks Important in SEO?
In essence, backlinks indicate that other websites respect your content and have included links to it in their own content. Backlinks are therefore important measures of popularity and dependability, and search engines view them as symbols of authority and trust for the same reason.
Another important component of off-page SEO’s advantages is backlinks, which raise your website’s trustworthiness and get appearing higher in search results.
Backlinks are so essential and a significant SEO ranking factor; if you want to rank better in search results and boost website traffic.
Types of Backlinks in SEO
In this section, our expert will discover trending different types of backlinks that are using to improve SEO efforts, in 2025. Just you have to read them be carefully without skipping any single word. Let’s get start!
Backlinks Examples Are:
- Editorial Backlinks
- Guest Post Backlinks
- Relationship-Based Backlinks
- Organic Backlinks
- Links from Forums and Comments
- Press Release Backlinks
- Acknowledgment Backlinks
- Testimonial Backlinks
- Links from Images
- Broken Link Building
- Links from Directories
- Social Media Backlinks
- Influencer-Generated Backlinks
- Footer Links
- Paid Links
- Badge Backlinks
- PBN Backlinks
- Free Tool Backlinks
- Podcast Backlinks
Editorial Backlinks
Outbound links obtained from news agency websites that value your content are known as editorial backlinks. These connections originate from well-reputable sites and bug magazines that are selective about the links they include on their platforms. You must provide information that is both rich and pertinent.
By employing platforms like HaB2BW and HARO, which link journalists and experts, you can obtain these connections. For your proposal to be published in prestigious journals; it must be original.
Guest Post Backlinks
In the SEO community, guest posts are a significant ranking element and a source of authority backlinks. By producing and posting helpful content on other websites in your sector; you can get these links.
Depending on the terms of the agreement between the website that publishes the content and the one that receives a link. For your knowledge; guest posts may or may not be chargeable. Because they affect your search engine results and provide referral traffic. So, these links are a dependable and essential component of any link-building plan. Other than, they also increase the legitimacy and relevance of your website in your niche.
Don’t pick random websites to add more links and guest posts. Select only trustworthy guest posting websites that only accept content that has been thoroughly examined.
Relationship-Based Backlinks
These Links acquired by networking and establishing connections with other website owners or influential people that are relating to your industry. These hyperlinks frequently founded on cooperation and respect for one another. How to get it:
Make relation with bloggers, influencers, and website owners via online groups, industry events, or social media.
Interact with their piece of content that provide value, and establish sincere connections.
They might eventually mention your website in their posts or inadvertently link to your content.
Organic Backlinks
When someone see that your work is worthwhile, so they will encourage to them naturally link to it. The individual can easily trust that your content is useful to his viewers and providing the public with detailed knowledge.
In SEO, Google always give weight to these kinds of backlinks for your content. So, these linkages have to be getting earn natural and free. Create high-quality, educational content to improve your chances of obtaining these links.
Make sure you read all the requirements about organic or natural links, as these are preferred by search engines.
Links from Forums and Comments
Forums are places where individuals exchange knowledge and talk about a particular subject. These channels can assist you in making links; but you must position your links to inform and educate others as a subject-matter expert. Focusing on getting more links through forums will result in a lack of quality, which might hurt your SEO.
Another common method of building links is to leave comments on blogs and articles. Although they are simple to obtain; they are regarded as low-quality and irrelevant.
Additionally, because search engines are aware of comment spam and handle these connections carefully. So, they do not take them into account when determining a website’s reliability.
Press Release Backlinks
The greatest way to make an announcement or pitch news is with a press release. This trick helps you promote your content and any new developments, like as new product launch and any event coming up.
To reach a larger audience more quickly, you share the news on additional pertinent channels in addition to your website. It can boost your SEO efforts and give your company outstanding brand exposure.
These backlinks mostly prefer to businesses in order to draw attention to their brand and educate the target audience about current affairs. This method helps to obtain connections from trustworthy sources is to post press releases on other websites.
Choose branded, call-to-action (CTA) or organic-looking anchor text for these backlinks.
Acknowledgment Backlinks
By supporting an event, distributing presents, donating money, or speaking to an audience, a company might create acknowledgment links.
These kinds of SEO link-building are ideal for businesses that have to communicate with customers directly. Create these links by keeping tabs on your rivals to find out what events they are attending and identifying the source of their links.
Testimonial Backlinks
Customer reviews or feedback regarding goods or services are the source of these links.
For your knowledge, companies always encourage customers to link to their websites and share their experiences on various platforms. With doing this, increases sales and gives their brand more legitimacy.
Links from Images
These links, as their name implies, are inserted into photographs and take users to a website or websites. Graphs, infographics, maps, product photos, and visual examples are all examples of images.
Images submission websites are likely to increase the number of high-quality backlinks by 555%. Track down websites that are utilizing your photos without giving you credit. For your link to be claimed, contact the webmaster. Image optimization, which involves employing high-quality, unique photos with alt tags and informative file names, can increase the discoverability of photographs.
Broken Link Building
Finding broken links on other websites and providing your quality content as a substitute is known as broken link building. By assisting website owners in fixing broken connections and obtaining a useful backlink for your website, this tactic helps both parties. But, how to get it:
To identify broken links on pertinent websites, use tools such as Ahrefs or Check My Links.
Inform the webmaster or owner of the website of the broken link and provide your content as a suitable substitute.
Links from Directories
By adding your website to local directories or company listings, you can obtain directory backlinks. These backlink kinds are typically used in SEO by companies with physical stores to boost local SEO efforts.
Google frequently forbids companies and websites from submitting in bulk to local directories. But that doesn’t mean you shouldn’t create these connections. To make links matter, concentrate on obtaining links from reliable and high-quality directories those are pertinent to your company.
Because Google is very particular about this, make sure that your company’s name, contact information, and address are the same throughout all listings.
Social Media Backlinks
Links from social media sites like Facebook, Instagram, LinkedIn, Pinterest, and Twitter are known as social media backlinks. Even though these links are usually no follow; but they can nevertheless improve your internet visibility and increase website traffic. How to get it:
Encourage your followers to interact with your material by sharing it frequently on social media.
To make your content more visible, utilize hashtags, make videos or images that people may share, and engage with other users.
Influencer-Generated Backlinks
Influencers are well-known individuals who have a sizable fan base on social media. People have faith in them and their advice.
These links are seen by Google as endorsements from reputable and trustworthy sources.
Other than, links created by influencers follow the E-E-A-T algorithm. You can ask influencers in your niche to review or suggest your brand by getting in touch with them. On their page, they can link to your website by posting an image or video or holding a contest.
Footer Links
The area at the bottom of a website is called the footer. Companies put their links here, and they show up on all web pages.
Businesses add hyperlinks from partners or clients in the footer section. Additionally, they can be external links, such including a link to the website of the business that created your office or website.
Google carefully considers footer links to make sure that websites give visitors priority by include links that are important or helpful. Therefore, don’t make these links just for search engine optimization.
Paid Links
Paid links are do-follow links that you purchase from a third-party website. Approximately 74% of websites pay to build links, with an average cost of $83 per link, according to a survey. Paid links are regarded by Google as a violation of search engine policy and can result in the site being penalized, regardless of the numbers.
These are traditional and widely utilized backlink categories in digital marketing that may not comply with Google’s algorithm. Many companies and marketers pay for editorial links and guest pieces even though it generally acknowledgea that purchased links are bad. Paying for a few high-quality backlinks from reputable websites is worthwhile, though.
Badge Backlinks
In addition to showcasing brands, badges are a token of gratitude or acknowledgment for professionals in the field. For every business, receiving a badge is a great occasion. When another website recognizes your efforts with a digital badge or emblem that links back to your website; then you can obtain badge backlinks, a special kind of link-building technique.
These badges may demonstrate relationships, accomplishments, contributions, or credentials. A website will display your badge on its page whenever you distribute it to it. Badges increase traffic and clicks to your website because they are an eye-catching feature. Along with, it will assist you gain visitors’ trust.
PBN Backlinks
Backlinks from private blog networks originate from a phony network of linked blogs or websites that are all owned by one pillar page.
Since these links are totally against Google’s policies, they are hardly used these days. Nonetheless, some websites continue to utilize it primarily to boost their authority.
PageRank is known to be manipulated by PBN backlinks. Consequently, it advises to stay away from these links. Google may penalize your website or stop considering it for search engine results if it finds such a link.
Free Tool Backlinks
You might request that anyone in your business who offers a free tool advertise it on their website and include your link. It functions similarly to a complement or recommendation for your tool. In off page SEO, these kinds of backlinks can significantly boost your efforts by promoting your tool and encouraging users to give it a try.
To generate more leads, this free tool needs to be the most basic form of the paid one. To encourage people to sample it and purchase the premium version, provide a call to action.
Podcast Backlinks
Backlinks from podcasts that have included you as a guest or that have acknowledged or referenced your content are known as podcast backlinks. These backlinks may find in related blog entries, episode descriptions, or podcast show notes. How to get it:
Find podcasts that welcome submissions or guest appearances in your field or related subjects.
Make a strong pitch to podcast hosts that highlight your experience or special insights.
Engage in podcast interviews or provide insightful material for future editions.
Summing Up: Types of Backlinks
For your knowledge; SEO has always relied heavily on backlinks.
Prioritizing high-quality backlinks is crucial, nonetheless, as opposed to obtaining several irrelevant and low-quality links from other websites.
Create a methodical link-building plan to acquire backlinks from reputable websites without sacrificing quality.