In this digital era, online presence for any business is must especially a real estate. GBP stands for ‘Google Business Profile’ and the GMB for ‘Google My Business’ helps you to handle the visibility on a Google Search and the maps. It makes sure that the potential clients can easily find you the right when they require an agent. So, in this article; you will learn about how to set up and maximize profile of your Google My Business for Real Estate Agent to attract more sales and purchasers in your area.
Many agents still go for this powerful tool. Birdey’s 2024 report states that the Google Business Profile reveals that about 64% of the businesses are verified only. This means that particularly number of businesses that are missing out on a forceful local search history.
Proper managing and optimizing your Google Business Profile, you can level up your visibility, connect with the clients. And all these keys help to boost your real estate business.
Why Every Real Estate Agent Needs Google My Business?
Google is becoming smarter day by day. A Google user if starts with a search with local intent (for example – search for local restaurant or any pharmacy), this will not pull up the locations in Tokyo. It will show you the result according to your area.
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Google bases it search that returns on the IP address of the users. If the searchers belong to Delhi, then the result will display the businesses in the Delhi area only.
Have you ever search for real estate agents in Google? It will for sure show the result that might frustrate you. The result pages are filled with the popular sites such as Zillow, Realtor and Century21. You won’t be able to find the local real estate agents for your area.
Step-by-Step Guide to Google Business Profile for Real Estate Agents
Get starting; visit www.google.com/business/ to check if any account exists and then click on “Manage Now.” Select the account or enter the name and the address of the organization. Always ensure that the name, address and the phone number you entered are correct with what is actually present in your website, social media, business cards and everywhere else that the information is found, mainly online.
Confirm the services that you offered outside of the location. The Service Area Organization cover up the local areas that might includes the appointments, showings and the open houses. This will help you to boost up the searches outside the physical location.
Your Google Business Profile can be altering to suite your business. If you are single agent with your own organization you can opt for the real estate agents or if you are building a profile for your own company as a whole. It is necessary to note that if the agents who are a part of your company build a profile as a single, they will be competing against the organization. If the agent himself wants to build a profile use the home address instead of the office address.
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As previously mentioned, make sure that the contact information such as websites, phone number and the address is consistent with what is actually present in your website. It is necessary to add your logo and a cover photo of your business to improve the brand recognition. Also includes the business hours and add photos of the business so that it appears in the search results.
This is quite similar to your social media accounts which mean that it is necessary to post the updates regularly and actively. Add listings, articles that specify your business, local news events like awards you receive and more. By adding photos of you and your team will show more about who you are actually, client success story and video that showcases the ways to have the knowledge and the details about the potential leads.
How to Optimize Your Google My Business Profile Like a Pro?
First step is to setting up your Google My Business profile for your real estate business. Now you have to need for optimizing it to make sure you’re showing up in those top three search results for local queries.
Here are a few tips to optimize your profile:
It can punish if you add irrelevant keyword to your business to boost your local SEO.
This is a boosting factor which shows the Google that you have a local business.
You will also get the option to change the business hours either temporary or permanent.
Write a convincing description from which people get to know about the local real estate agent and what you are specialized in. It should be informative; but should affect the growth.
Use the high resolution of photos and the videos with happy home owners. Most of the profiles with the photos have a 35% higher click through rate.
Add the buying and the selling videos of the current homes.
The impact of Google Business Profile on Real Estate Success
The Google Business Profile is crucial part of local SEO. It is vital for real estate agents to appear in the top results where the deserving clients search for the real estate services near. This is how it actually works:
Also Read: Why Do Need A Website for Real Estate Agents & Agency? Top Reasons
Google checks the result based on the content and the keywords on your profile that you made. It include the terms like “buy homes in [city]” and the top realtor in [neighborhood]’ to boost the chances of ranking in local search queries.
The closer your business is to the person searching for the higher chances of showing up. This is the reason why maintaining the precision location data is crucial for real estate agents.
Final Thoughts: Google My Business for Real Estate Agents
This is one of the most powerful, easiest and most effective tools to grow up your business. BY completing your profile, consistent and the engaging profile will maximize your visibility. Along with, this also helps to build the credibility and attract the potential buyers and sellers in your area.
A little effort can bring the more leads more calls and the strong reputation are worth it. Start analyzing your profile so that if someone searches for the best realtor near me your business will appear on the top of this search page.
Modify your real estate business with the brand focused website that change or schedules the free demo today at to look how thousands of the successful Agents to boost your business online.