Now days; most of the businesses waste their finance on ad because of the irrelevant clicks in the PPC Campaign. These negative keywords that are developed from the search terms report are the hidden weapons to conflict with the non relevant queries.
This mainly helps in the removal of an unwanted traffic, which saves your money and increases your ROI. No Doubt! You can use negative keywords deliberately to target your primary audience more efficiently.
So, this article will explore about the necessity of the negative keywords. You will get to know each and everything how these words work, using them in campaigns. Now, from today onwards begin with a smarter marketing strategies rather than wasting money or dollars in ads.
What Are Negative Keywords in Google Ads? Meaning
The Negative Keywords in the Google Ads are basically words or phrases that avoid the ads from showing to the users even if there query contains some positive keyword matches. This helps to make sure that the ads will only appear for some meaningful searches from the audiences which are most probably engaged with your offerings.
The Google Ads may appear in response to the irrelevant searches which results in the poor click through and the conversion rates.
So, these keywords filter out the selected to align with the searcher intent, allocating your advertising spent across the different stages to engage with more audience and increase the quality traffic.
Why Do You Use Negative Keywords in Google Ads?
Through refining, the irrelevant searches, and the negative keywords make certain about the clicks that are not paid and won’t be converted which leads to spend more efficiently.
This helps to improve the relevance of your ads to make sure that displays to the audiences whose searches closely match with your offering.
The ads that is targeting to the more users enhances the performance that leads to the high CTR and more conversion rates.
Other Benefits of using negative keywords:
- Maximizing in the conversion rates
- Increasing the Click through Rate (CTR)
- Target the more relevant and valuable users to your site
- Protect your business money
- Enhance ROAS ( Return On AD Spend)
- Negative Keywords Match Types
Negative Keywords Match Types
As like as the regular keyword searches, the negative keywords have particular match types. So, they have to permit you to alter them according to your preferences.
Broad Match Negative Keywords
Broad match Negative Keywords permits the advertisers to eliminate the broad range of the same search queries. Unless a negative keyword is set as a broad match, it avoids your ad from displaying when a search query consists of every single word of a particular keyword phrase.
Exact Match Negative Keywords
These Keywords avoid your ads from showing whenever a search query includes the précised keywords term individually in the same order, except any additional words. Your Ad may still be appeared even if the query contains the keywords terms with the additional words.
Phrase Match Negative Keywords
The negative phrase match keywords avoid your ads from appearing the search queries which contains the accurate keyword phrase particularly. These words are available in the search query, but so long that the keywords get display in the same order, the ad won’t be shown.
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How to Find Negative Keywords in Google Ads for Your Campaigns
To increase the effectiveness of your Google Ads campaigns, recognizing and using the negative keywords are important.
This step by step procedure will help you to seek and support these keywords for the improved campaign performance.
Keyword Research Tools
Begin with the keyword research tools to unhide the main negative keywords:
Keyword Research Tools like Google Ads Planner, Semrush and Ahrefs are the great sources for this job.
These Both keywords tools offer the comprehensive data which allows you to refine the terms that are irrelevant for your business. They mainly provide the competitive analysis components that disclose the keywords which your competitors are preventing.
Google Ads Keyword Planner tool will help you to find the search terms that the users use to seek for the services of the products that are quite similar to your offerings. By examining these terms, you can even identify the keywords that are not relevant and might affect your ads. Therefore, this will make sure that these ads reach only likely clients who are ready to convert.
Examples of Negative Keywords List
Here’s a list of common negative keyword examples, grouped by category:
General Irrelevant Searches
- free
- torrent
- cheap
- porn
- scam
- how to
- tutorial
- example
- samples
- template
- test
- review
- comparison
- download
Job Seekers / Careers (if not hiring)
- jobs
- career
- resume
- internship
- hiring
- work from home
- job openings
- salary
- employment
Education / Learning Intent (if not offering courses)
- course
- class
- training
- school
- degree
- university
- certificate
- college
- how to become
How to Add Negative Keywords in Google Ads?
Add the negative keywords either in the campaign or at the group level, as soon as you have list of terms and phrases to ban.
Go to and Click “Keywords>Negative Keywords“ in the campaign where you want to manage it.
Next, click the”+” sign on next screen.
Choose for the suitable campaign and ad group in the windows that displays.
Either you have to go for “Campaign” or “Ad group” in the “Add to“ dropdown menu.
We will obtain your negative keywords list in a moment.
Include Negative keywords in the Negative keywords text box.
Now final Click on ‘Save’ button
Apply Best Practices
Always ensure to analyze your search reports daily. By examining you will come to know which search terms are affecting your ads, and adjustments to the list of negative keywords.
You will make certain that your campaigns remains fix on attracting the right audience. This continuous inspection can bring a major difference in ad performance over the time.
Tracking Performance
With following the performance for the negative keywords need the particular tools and methods. Google ads reports are using to test which search keywords are triggering your ads.
Recognizing the patterns in clicks and the conversions by the use of tools such as Google Analytic also offers the insights into the client behavior. This data basically filters out the most targeting strategies.
Summing Up
At the finally; negative keywords are necessary for the proper optimization of your Google ADS campaigns. They help you to refine the non relevant traffic that aims on what matters truly. Through realization you will come across about how they work and manage them efficiently. You can also increase your performance of ad and also saves money.
Have you ever tried automation, then ‘Digital Thinker Help’ no code automation tool that shape it easy to control the negative keywords and proper optimizing the campaigns. This is specifically efficient for the online shops, PPC marketers and the marketing agencies. Especially for the one who go for hundreds of the campaigns and are seeking to allocate the streamline budget, filter out the bid strategies.