Facebook allows the permission for adding the call to action button on three area such as Facebook Page, Facebook Organic Post, and Facebook Ads as well. Call to action button helps to drive huge number of facebook audience on your target webpage or Apps as well.
What is Call to Action Buttons on Facebook?
Call to Action (CTA) button on Facebook is a clickable button that can be added to your Facebook business page to encourage visitors to take a specific action. The purpose of the CTA button is to prompt users to engage with your business in a way that aligns with your goals, such as making a purchase, contacting you, signing up for an event, or visiting your website.
These buttons are prominently displayed on your Facebook page, usually near the cover photo, making them easily accessible to users who are interested in learning more or taking the next step. The CTA button is customizable, allowing you to choose from a variety of pre-set options that best suit your business objectives.
Why to Add of Call to Action Buttons in Facebook?
Facebook has various types of call to action buttons, and every CTA button has own specific use. Describe below
Shop Now – This CTA button helps to drive facebook users to your targeting shop store.
Book Now – If you want to expose any event as per your schedule, then “Book Now” CTA button helps to drive facebook audience for booking your appointments.
Contact Us – Use for direct call on given number on the “Contact Us” CTA button to contact person.
Use App – If you are using any mobile App, and want that Apps are downloaded by facebook user then “Use App” CTA button is very useful for you.
Play Game – “Play Game” CTA button helps to drive facebook users to your targeting game portal.
Sign Up – For making Email list, you can use “Sign Up” CTA button.
Watch Video – Mostly, this CTA button can be used for driving the facebook audience to your campaign video and YouTube Channel as well.
Note – Every CTA button must be correlated with your destination page.
How to Add Call to Action buttons on Facebook Page?
There are very simple 5 steps for creating call to action buttons on FB Page. Implement every steps with carefully.
Step 1: Sign in
Ensure your Facebook account is opened. Now you have to go your business page (Facebook Page). “Call to action” buttons are located top of your Facebook Page, where three buttons will be visible such as “Like”, “Share”, “CTA Button”.
Step 2: Select Call to Action Button as per need.
Facebook has been introduced seven types of CTA buttons like as “Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game”. You can select anyone CTA button as per your need, but selected CTA button by you, must be correlated according your goal.
For example – if you want to build list of your subscriber then use Sign Up” CTA button.
Otherwise if your goal is to sell the product then choose the “Shop Now”.
Step 3: Place your link
When you has selected CTA button then do not forgot to place the link into CTA button because without giving link not possible to drive users to destination page.
If you want to analysis that how many users are clicked on call to action button then you can embedded the unique UTM tracking code.
Step 4: Select the layout for users
Here, you can select the screen layout for different categories users such as iOS and Android users; otherwise for website or App as well.
Step 5: Click for “Done”
Ensure all steps are completed then click on the “Create”.
Note – If, you want to edit or destroy your created CTA button then again Logging your facebook A/C > go to Business Page and click CTA button for selecting “Edit call-to-action” or “Delete call-to-action”.
How to Add Call to Action button on Facebook Post?
If, you want to increase the probability that number of more organic facebook audience click on CTA button and want to divert more users on the destination page.
